ARBOL ARCHITECTURE STUDIO VISUAL IDENTITY
The visual identity done for "Arbol - studio for Architecture and Urbanism" was created with the clients wishes iin mind, to have a simple and modern logo that would reflect their work. The inspiration was taken from the name of the brand "Arbol", which in spanish language means "a tree". As trees are mainly drawn as circles in architectual plans, this is where I took the idea of creating a logotype that included this simple, yet interesting shape. The color palette is kept simple in black and white, respecting clients wished for a modern and sleek look, while also giving them a statement with the use of negative space.
