POLABLUE JEWERLY VISUAL IDENTITY
POLABLUE, a jewelry brand based in the picturesque Split, Croatia, draws its elegance and inspiration from the radiant Mediterranean lifestyle, basking in the warmth of the sun and the allure of the sea. Infused with the essence of the neighboring islands, particularly Hvar — the sunniest island in Europe — I wanted to intergrate this in the visual represantation of the brand. The designer of the brand has a personal connection to Hvar, adding a genuine touch to the creative process. While exploring island’s archaeological treasures, I came across captivating mosaics in Stari Grad, Hvar, remnants of a Roman villa dating back to the 2nd century, recently brought to light. These striking mosaics served as a wellspring of inspiration for the brand’s logotype. In crafting the logo, I strived to achieve a delicate balance of history and elegance. The design not only pays homage to the island’s rich archaeological heritage, but it also represents the freshness and lightness of a summer day.
In crafting the logo, I strived to achieve a delicate balance of history and elegance, while it also represents the freshness and lightness of a summer day.
